Aviation · Transportation · Supply Chain
Commercial strategy & network planning
Twenty-five years on the commercial side of global aviation and logistics — pricing, route economics, capacity planning, and large-scale network operations — and a stretch spent building a small business from zero.
Focus
Three things, and the trade-offs between them.
Pricing, yield management, and network economics across global trade lanes — the discipline of knowing which freight to say yes to.
Route design, capacity allocation, and schedule economics. Deciding where the aircraft go, how often, and what that costs.
Standing up an operation from nothing — staffing, systems, licensing, and the first hundred customers.
Experience
Two global carriers, one start-up, and a lot of aircraft.
Built a tech-enabled indoor soccer and entertainment venue from the ground up — staffing, operations, and customer experience — and took an in-venue sports bar through the full licensing process to diversify revenue.
Joined as Director of Business Development and Excellence in 2008 and worked up from there, appointed Vice President in 2014. Directed multinational teams across corporate sales, marketing, network planning, revenue management, and reporting, and partnered with senior leadership on a fleet expansion from six aircraft to seventeen.
Twelve years and seven leadership promotions. Directed regional sales, operations, pricing, and profitability across multiple U.S. markets — a $10M sales portfolio, 33,000 annual tons of cargo handling, and a 50-person organization. Recipient of the Lufthansa Cargo Oscar for Individual Achievement.
Writing
Network economics, capacity, forecasting — one idea at a time, roughly every two weeks. Shorter versions run on LinkedIn.
One number for the year is asked to do three different jobs. It can't, and this summer's data shows why.
Cross-border e-commerce is the growth engine of air cargo — and it is quietly rewriting what a cargo network is optimized for.
The gap between what's booked and what flies is a forecasting discipline — and in a tight market it is worth real money.
Elsewhere
Independent coverage and where the conversation continues.
A conversation on load optimisation, dock management, and why industry-wide adoption stays slow when legacy systems don't talk to each other.
LinkedInThe same ideas in a few hundred words, plus the occasional comment worth arguing with.
BackgroundCareer in brief, what I specialise in, and answers to the questions people usually ask.
Contact
Open to conversations with operators, consultants, and teams across logistics, supply chain, and beyond. One line on what you're after is plenty.
Or find me on LinkedIn.